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The MAER Vol.26 Distributed by EBSCO

CONTENTS

Research Article 1
A CONCEPTUAL MODEL OF CORPORATE INTERNAL BRAND EQUITY IN SERVICE SECTOR
Prof. Amedzro St-Hilaire, Walter & Prof. Boisselier, Patrick
1 Chair of Institutional Governance and Strategic Leadership Research & Prism-Pole SEE (Paris 1 Pantheon-Sorbonne), ExpertActions ExiGlobal Group
2 CNAM-Paris

Research Article 2
THE GOVERNANCE CORRELATION MATRIX OF THE FINANCIAL INSTITUTIONS
Prof. Amedzro St-Hilaire, Walter &
Prof. Bishnu Prasad 1 Chair of Institutional Governance and Strategic Leadership Research & Prism-Pole SEE (Paris 1 Pantheon-Sorbonne), ExpertActions ExiGlobal Group
2 Excel Business College & Patan Mutiple Campus, Faculty of Management, Patan Dhoka, Lalitpur.

Research Article 3
THE EFFECTIVENESS OF VARIABLES FOR ASSESSING TAX STRATEGIES AND DETERMINING MANAGEMENT PARAMETERS :
Prof. Amedzro St-Hilaire, Walter & Dr. Mabeu, Marie Christelle
, 1 Chair of Institutional Governance and Strategic Leadership Research & Prism-Pole SEE (Paris 1 Pantheon-Sorbonne), ExpertActions ExiGlobal Group
2 University of Ottawa

Research Article 4
THE ORGANIZATIONAL STRATEGIC FACTORS FOR ENTERPRISE PRODUCTIVITY
Prof. Brown, George &
Prof. Amedzro St-Hilaire, Walter
, 1 Chair of Institutional Governance and Strategic Leadership Research & FordBridge University
2 Chair of Institutional Governance and Strategic Leadership Research & Prism-Pole SEE (Paris 1 Pantheon-Sorbonne), ExpertActions ExiGlobal Group

Research Article 5:
AEXPERT OPINION - WORKPLACE HAPPINESS AND PRODUCTIVITY - A conceptual analysis
Prof. Tulsee Giri Goswami,
Prof. Ranu Pareek,
Prof. Prakash Giri & Prof. Surendra Giri
,
1 & 2 - Central University of Rajasthan



, >

Anyone who has studied the use of information technology as a competitive weapon has encountered the name Charlie Feld. Mr. Feld led the Management Services Department of Frito-Lay during the 1980s when he pioneered one of the earliest applications of information systems used to generate a competitive advantage. No less than eleven Harvard Business School case studies document the work of Mr. Feld during his tenure at Frito-Lay, covering the period starting when Feld was hired at Frito-Lay in 1981 through his departure in 1992. So, when Blind Spot appeared in the results of this reviewer’s regular search for new and innovative books, it had to be considered for review. And this reviewer knows the reader will not be disappointed.

There are literally dozens of books from the mundane to the excellent that discuss and recommend methods and practices for aligning IT with the organization. Further, there is the ubiquitous chapter in just about every MIS textbook on the same subject. However, almost all of these books deal with the subject of strategic alignment from the perspective that it is the CIO’s responsibility to align the IS strategic plan with that of the business. In Blind Spot, Feld makes the case that ...

 

 











































 
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